There are several internet business marketing models; be it selling physical products, infoproducts yourself such as an ebook, payperclick programme through either google adsense or yahoo publishers’ network or being an affiliate marketer i.e. referring other people’s products and get commissions out of it. Whatever type of business models depends on your comfort, time and experience. However, the basic bottom line of marketing strategies are the same. You need to have a plan and strategies to sell. You also need to know your niche. You need to know what market demands from you. In this case, Alexis Dawes in his ebook entitled Desperate Buyers Guide has this to say “You DON’T have to be some big-name guru to make thousands of dollars a month selling information products online.” “You can be as lazy as you wanna be, as long as you know how to sell to the right audience at the right time.” His method doesn’t require marketing to be done at forums, myspace, friendster, blogs or even through google adwords. His touch is simply marvellous. The key Alexis Dawes’ secret is selling products to Desperate Buyers i.e. People who are in urgent need of the product or solution. According to him, Desperate people are people with throbbing problems, pressing issues, and insane drives and they buy on impulse. Desperate people buy on impulse because they’re in an emotionally charged state-of-mind or state-of-being and they want to get out of it. So when you create information products for desperate people, you change the dynamics from being the person who’s doing the chasing - (as you have to do when selling a typical how-to product) - to becoming the person who’s constantly being chased. Use this concept when you are choosing for your product to market as an affiliate. Buy resell rights if necessary. Get in early before the market is flooded with similar products from the people who bought it earlier on.